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Based in Atlanta, Georgia, Sarah Weaver joined Hayworth PR as an account manager in 2016. She oversees several of the agency’s resort and destination clients, including Hilton Sandestin Beach Golf Resort & Spa, Discovery Cove Orlando, Visit Winston-Salem, and Scrub Island Resort, Spa & Marina in the BVI. Prior to joining Hayworth PR, Sarah was an account executive at Pineapple Public Relations, a boutique travel and tourism agency in Atlanta. In this position, Sarah’s focus was on tactical media relations in both traditional and digital media and annual campaign execution for destinations and attractions in the Southeast. She was also responsible for creating and executing strategic social media campaigns and developing digital marketing plans. Sarah’s other experience includes a position at Six Flags Over Georgia, where she drove visitation and launched new attractions through event coordination, media relations and community outreach initiatives. A member of the Georgia Chapter of PRSA, Sarah graduated from Kennesaw State University with a bachelor’s degree in communication and a minor in marketing.