Amelia Island, Florida
Dickens on Centre Festival Relaunch
Challenge
After canceling the 2020 festival, Amelia Island aimed to relaunch its signature Victorian holiday event and drive regional visitation across key Southeastern markets.
Strategy
We executed targeted earned media outreach supported by hosted visits in Atlanta, Savannah, and Orlando. Advance previews were timed strategically to influence attendance decisions prior to the event weekend.
Impact
The campaign generated 38 placements reaching 13.9 million consumers within one month. The 2021 festival drew a record 18,000 attendees and delivered an estimated $4.7 million in economic impact, surpassing pre-pandemic levels and reinforcing the event's regional importance.