Stories that move
travelers – and markets.

Travel begins with emotion. Growth depends on strategy. At Hayworth Public Relations, we help travel and hospitality brands earn exposure that does both. The right story does more than capture attention. It shapes perception, builds credibility, and supports tangible business performance.

Creativity with Accountability

Brand leaders want storytelling that reflects who they are. Owners and investors want visibility that supports occupancy, ADR, development, and long-term value. We design public relations programs that deliver on both priorities. 

  • Media that inspires travelers
  • Coverage that reassures stakeholders
  • Launches that generate meaningful anticipation
  • Narratives that strengthen brand authority over time
  • Partnerships that connect brands with engaged audiences

Compelling work and disciplined execution are not opposing ideas. They’re partners.

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Focused by Design

We work exclusively in travel, tourism, and hospitality. That focus means we understand:

  • Development timelines and brand standards
  • Repositionings and flag transitions
  • Feeder markets and seasonality
  • Performance pressures and stakeholder expectations
  • Destination economics and long term brand equity

Specialization allows us to move with insight, not guesswork. 

What We Do

We respect the fundamentals of earned media. We also recognize that today’s audiences discover brands across platforms, personalities, and digital channels. Our approach blends seasoned media relationships with modern tools–including AI-powered monitoring, analytics, and performance insights–to ensure your story is both relevant and measurable.

Media Relations

Targeted outreach across consumer, trade, broadcast, and digital platforms guided by long-standing journalist relationships and purposeful pitching.

Creator Strategy

Curated partnerships aligned with brand voice and audience expectations, managed with discipline and measurable performance standards.

Brand Storytelling

Clear positioning translated into narratives that differentiate in saturated markets and reinforce long-term credibility.

Strategic Communications

Openings, milestones, executive visibility, and reputation counsel structured for sustained impact.

How We Do It

Featured Work

Creating credibility, relevance, and results – not volume or vanity.

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Epicurean Hotel

A boutique hotel devoted to extraordinary culinary experiences

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Discover Crystal River Florida

An unspoiled Gulf Coast haven shaped by water and wildlife

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Amelia Island

A refined barrier island rich in history, nature, and Southern charm

Tradewinds

TradeWinds Island Resorts

A playful beachfront escape blending adventure, relaxation, and coastal fun

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Amelia Island

A refined barrier island rich in history, nature, and Southern charm

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Experience Kissimmee

A dynamic Central Florida hub for theme parks, airboats, and family stays

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Discovery Cove

Orlando’s all-inclusive day resort offering immersive marine encounters in a tropical setting

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Discover The Palm Beaches

America's first resort destination and home to world-class dining and the best events in South Florida

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Margaritaville at Sea

Island-inspired cruising with dining, drinks, entertainment, spas, and adventure

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Scrub Island Resort, Spa & Marina

Award winning luxury private island resort in the British Virgin Islands

ChrisThompson

"I worked with the executive team at Hayworth PR for more than 15 years. Their knowledge of the industry and level of professionalism was exceptional, and, most importantly, they generated real results. On the domestic and international fronts, both the media and industry respected Hayworth Public Relations for the direct and tactical manner in which they approach projects and the creative ay programs were executed. I found them to be exceptional and true leaders in the tourism industry."

Chris Thompson
Former President - Chief Executive Officer, Brand USA
DanielleHollander

“We worked with the team at Hayworth PR as an extension of our publicity team focused on the key convention area. They provided strategic thought leadership on how to present our brand to the media and then used their strong connections to ensure placements in non-traditional outlets and angles while blanketing traditional ones.”

Danielle Hollander
Chief Marketing Officer, Visit Orlando
StephenDeucker

“Hayworth Public Relations was a great partner and did a wonderful job promoting Amelia Island as a destination, as well as the businesses that made it a special place. They had a way of taking something small and, through communication and relationships, finding a way to bring it to life and create demand with breakthrough results. They were a strong part of our integrated marketing efforts, and we relied on them. I felt fortunate to have such a strong partner on our side.”

Stephen Deucker
Former Director of Sales and Marketing, The Ritz-Carlton Amelia Island
PalomaVillaverdedeRico

"As the editor-in-chief for a travel trade publication, I’ve had great experience working with Hayworth Public Relations. They are great about pitching relevant content, always display utmost professionalism, are extremely reliable about getting me information as soon as I need it (even when I need it “yesterday”) and are a genuinely enjoyable team to work with. Hayworth Public Relations is at the top of their game!"

Paloma Villaverde de Rico
Editor-in-Chief, Recommend
MaureenWright

“Hayworth PR consistently demonstrates nuggets of tactical public relations brilliance. From events to media relations and press trip arrangements, Hayworth articulates why strategic PR translates into benefits for their clients. The Hayworth team to my mind has been responsive, creative, innovative, and has an out-of-the-box thinking style, well appreciated by members of the Canadian media landscape. This skillful group is fun to work with and always deliver–it's that simple!”

Maureen Wright
Partner, LMA Communications Inc. Toronto, Canada
DarcyJacobs

“Hayworth Public Relations always did a terrific job promoting their clients and creating solid relationships with the media. They were accessible, responsive, and always professional. Any destination would be well served by having Hayworth PR as their agency.”

Darcy Jacobs
Former Executive Editor, Family Circle
LeoJacobsen

“I worked with Maria Hayworth and Hayworth PR for many years as an editor at Incentive and Successful Meetings. Maria and her colleagues were consistently among the most responsive, creative, easy to work with, and especially reliable PR firms I dealt with in the hospitality industry, not just in the Florida market.”

Leo Jakobson
Former Executive Editor, Incentive; Former Senior Editor, Successful Meetings
LauraManske

“I adore working with Hayworth Public Relations. Led by Maria and Kevin Hayworth, their agency brightly shines with a top-notch team that is personable, responsive, energetic, helpful, and very knowledgeable about travel and tourism. This team easily has the smarts, stamina, and savvy to compete with the best of NYC agencies.”

Laura Manske
Freelance Travel Writer, New York
CarliBrinkman

“Hayworth PR was with us for just over three years, and during that time led our team in carrying out some of the most successful PR and marketing campaigns the company had ever seen. Thanks to Maria and her team, we broke records with our consumer reach through earned media and carried out events and major projects that earned national recognition. Hayworth PR was more than our public relations agency; they were an integral part of our team, and we were grateful for their positive energy, hard work, and consistent above-and-beyond support.”

Carli Brinkman
Former Director of Public Relations and Communications, Palm Beach County Convention and Visitors Bureau
ChrissyFaessen

“The expertise, energy, passion and ultimate 'can do' attitude of everyone on the Hayworth PR team was undeniable in crafting the Rock the Vote in The Palm Beaches and Boca Raton live concert and screening of the 2012 Presidential Debate, presented by Xbox LIVE, featuring Neon Trees. We couldn't have asked for better supporters of our work or better partners in this effort.”

Chrissy Faessen
Former VP Marketing & Communications, Rock the Vote
AmandaClements

“Working with the team at Hayworth was always an exceptional experience. The combination of their knowledge of the tourism industry, creativity, responsiveness, and collaborative culture led to top-notch results every time.”

Amanda Clements
Former Promotions Manager, VISIT FLORIDA®
Margaritaville

“What sets Hayworth PR apart is the respect they’ve earned across the travel media landscape over decades of being a trusted, go-to resource. Editors take their calls because they know the story will be thoughtful, timely, and well-executed. Through industry shifts, tight timelines, and unexpected pivots, the Hayworth team maintains remarkable composure. They operate with the polish of a large agency while delivering the focus and dedication of a boutique firm.”

Amee Raval
Senior Director, Marketing, Margaritaville at Sea
BrandonMarshall

“Hayworth Public Relations has been an invaluable partner to Mainsail Lodging. Their team understands that our portfolio is anything but typical, spanning culinary-focused hotels, lifestyle resorts, and independent, story-led properties. They approach each with a tailored strategy that strengthens both the individual asset and the broader Mainsail brand and consistently generates meaningful earned media and strategic visibility across our markets. From pre-opening buzz to grand openings and sustained post-launch coverage, they operate as a seamless extension of our team and a trusted partner in our growth.”

Brandon Marshall
Vice President of Sales & Marketing, Mainsail Lodging & Development
Discovery-Cove

“I can’t say enough about Hayworth PR. Discovery Cove has partnered with them for seven years, and they operate as a true extension of our team. They’re accessible, responsive, and proactive when it matters most. Their team brings professionalism, strategic insight, and a genuine commitment to their clients. Beyond public relations expertise, they deliver trust, partnership, and measurable results. I would recommend Hayworth PR without hesitation to any organization seeking a high-performing, top-tier PR agency.”

Crystal O’Hea
Vice President of Marketing, Discovery Cove Orlando
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“We consistently praise Hayworth PR for their strategic expertise, creativity, and measurable results. The team has generated strong domestic and international media coverage, record-breaking earned reach, and nationally recognized campaigns. They integrate seamlessly with client teams and have helped put previously overlooked properties and destinations on the map through smart positioning and deep industry relationships.”

Michael Mancke
General Manager, PaddleTail Waterfront Lodge
Ocean-Properties

“We’ve worked with Maria and her team for more than 10 years and have consistently been pleased with both the results and their attention to detail. They are attentive, responsive, and proactive in identifying opportunities, particularly when entering new markets. We’ve opened many hotels alongside the Hayworth team, and each launch has been executed successfully.”

Linda Haserot
Vice President Sales & Marketing, Ocean Properties Hotels & Resorts
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“We greatly value our partnership with Hayworth Public Relations. Their team consistently goes above and beyond to elevate our destination’s story, highlighting the very best of Indian River County, Florida! From strategic pitching to thoughtful storytelling, they understand our brand voice and translate it into compelling narratives that resonate with both regional and national audiences. We're proud to partner with them and value their outstanding work.”

Ben Earman
Vice President of Tourism & Marketing, Visit Indian River County, FL