Amelia Island, Florida
Retail Partnership Activation
Challenge
Amelia Island sought to expand awareness in key Southeastern feeder markets where Harris Teeter operated more than 200 supermarkets. The objective was to reach high-value consumers through a trusted retail channel and drive measurable engagement beyond traditional destination advertising.
Strategy
We structured a multi-layered partnership integrating in-store promotion, digital marketing, and a vacation giveaway tied to Harris Teeter’s e-VIC loyalty program. Exclusive offers for VIC cardholders aligned destination messaging with direct consumer incentives.
Impact
The three-month campaign generated 218 placements and more than 42 million impressions. Harris Teeter reported a nine percent increase in e-VIC enrollment during the promotion. The initiative evolved into a recurring annual partnership that continued for a decade, extending its long-term value.