Discover Crystal River
Southern Living Feature
Challenge
Discover Crystal River sought to increase visitation during peak manatee season breaching high-intent travelers across the Southeast. The goal was to secure authoritative, multi-platform coverage that elevated awareness of its rare in-water wildlife experiences.
Strategy
We secured and hosted Southern Living for two well-timed media visits during peak migration. The approach emphasized emotional storytelling, conservation credibility, and immersive access. Writer and photographer visits were coordinated to ensure both print and digital storytelling were fully realized.
Impact
The resulting feature reached 2.8 million print readers, with additional online and social amplification generating more than 17 million impressions. The Instagram reel alone delivered 2.37 million impressions. Following publication, lodging partners confirmed bookings directly attributed to the coverage, demonstrating measurable return from a modest hosting investment.