Discover The Palm Beaches
Global Event Activation
Challenge
When Lynn University hosted the final 2012 Presidential Debate, Discover The Palm Beaches sought to leverage global media attention to elevate destination awareness.
Strategy
We partnered with Rock the Vote and Microsoft’s XBOX LIVE to produce a live concert and global streaming event in downtown Boca Raton on debate night. Destination messaging was integrated into interactive live-stream content, attracting national and international media already covering the debate.
Impact
The event reached more than 500,000 viewers via XBOX LIVE and attracted 3,500 in-person attendees. Coverage included CNN Headline News, and more than 20 additional outlets, generating over 41 million impressions and earning industry recognition for strategic effectiveness.