Discovery Cove
National Broadcast Integration
Challenge
Discovery Cove sought to elevate national awareness and differentiate its all-inclusive day resort experience within Orlandoā€™s competitive attractions landscape.
Strategy
We secured and coordinated a live, three-hour National Weatherpersonā€™s Day broadcast with FOX & Friends. Experiential segments showcased animal encounters and immersive resort elements, integrating brand storytelling into national morning programming.
Impact
The broadcast delivered 18 earned minutes of national exposure, reaching approximately 1.2 million viewers. On the day of airing, website traffic increased by 117 percent compared to the same day the prior year, driving more than 13,000 additional users and demonstrating immediate consumer response.