Experience Kissimmee
Chicago Winter Activation
Challenge
With Chicago serving as a critical Midwest feeder market, Experience Kissimmee needed to break through winter advertising saturation and reinforce its reputation as a warm-weather escape.
Strategy
As part of the "Escape the Cold. Warm Your Heart." campaign, a 200-foot, three-story zipline was installed in Millennium Park. We executed targeted outreach and hosted a media preview to generate early buzz and sustained coverage.
Impact
The activation generated 32 local television segments and more than 25 print and online placements, reaching nearly 28 million consumers. More than 4,200 attendees participated in the experience, while the Facebook event page extended visibility to 648,000 users across this key feeder market.