Scrub Island Resort, Spa & Marina
Sports Illustrated Swimsuit Edition
Challenge
Scrub Island sought national visibility within the luxury travel market and alignment with a globally recognized lifestyle platform.
Strategy
We secured and negotiated an on-site Sports Illustrated Swimsuit Edition photoshoot in exchange for accommodations and food and beverage. The collaboration positioned the resort as the backdrop for internationally distributed editorial content.
Impact
The Swimsuit Edition delivered a reach of 62 million in print, with digital features generating 6.5 million unique monthly visitors. Companion travel videos and organic social content added nearly 4.5 million Instagram impressions, elevating the resort’s luxury standing worldwide.