TradeWinds Island Resorts
Petco Satellite Media Tour
Challenge
TradeWinds sought to highlight newly enhanced pet-friendly amenities and differentiate within Florida’s competitive family resort segment while reaching priority feeder markets.
Strategy
We negotiated and executed a satellite media tour in partnership with Petco, hosting national pet lifestyle segments onsite. Adoptable animals, expert commentary, and integrated resort messaging created engaging broadcast content secured on trade.
Impact
More than 30 television and online segments aired across markets including Philadelphia, Atlanta, Charlotte, and Tampa. Brand messaging was integrated into each broadcast, delivering national exposure through a cost-efficient partnership.