Situated on a quarter-mile stretch of Atlantic shoreline at the south end of Myrtle Beach’s Ocean Boulevard, Springmaid Beach Resort began it's property-wide transformation September 2015. The conversion will provide a new waterfront focal point for the resort, including a registration and lobby area, ocean view restaurant with outdoor seating, lobby bar, “grab & go” snack area and outdoor entertainment courtyard. The renovation will also include a complete makeover of 452 guest rooms. Guest rooms will feature ocean views, private balcony, 40” HD TVs, and a resort-themed design palette and will be rebranded as a DoubleTree by Hilton upon completion. The popular Springmaid Pier on property, offers world-class fishing, a general store, tackle shop and bar & grill.The property features six pools, an 18-hole miniature golf course, fitness center and two full-service restaurants, expansive lawns and a 35,000-square-foot Conference Center, the largest ocean-view space in Myrtle Beach, for groups of up to 600 guests.